Adapt Your SEO To Semantic Search

If we study the records of Pakistan, In 2018, one of the things you should pay attention to if you want to see your website picking up the top position in search results is using semantics when choosing your keywords.

Why? Simply because it is no longer enough to focus on choosing a keyword and add it everywhere in the content of your page.

With teams of seasoned programmers, Google and other search engines are getting smarter every day.

So you need to create Web content that will speak more to this artificial intelligence and to do so, semantics will be your best ally.

What is semantic search?

Before embarking on the explanation of how to profit from it, one should first begin by understanding fundamentally what semantic research consists of.

You probably already know that the goal of Google is to display the most relevant results possible to a user performing a search on its engine.

Well, the precise definition of semantic search would be the following: it is the set of measures taken by the search engines to understand all the unimaginable senses of a query.

Among the tracks used by search engines to understand search, we find the search intent, the relationship between the selected words and the context of the search.

Let me explain.

You are planning a trip to Arizona with your family and have made many inquiries about it, such as “Things to do in Arizona” or “Hotels in Arizona.” So you type “Tucson” in the search bar.

Google should understand that you want information about the city in the United States and not about the Hyundai SUV model.

That’s precisely it, semantic research.

It is fascinating to see how much the algorithms have evolved in recent years. Previously, it was difficult, if not impossible, for an engine to link two consecutive searches together.

Now, thanks to artificial intelligence, search engines are more able to identify the real needs of a user when he starts his request.

I almost forgot: the geographical position, the spelling of the words and the search history also have an impact on the displayed results.

SEO Best Practices For Semantic Search

If you are currently telling yourself “my SEO strategy does not meet the semantic search at all” do not panic.

You can make simple small changes in your SEO techniques if you want to keep or get new first positions.

Focus on themes and not words

As we stated at the beginning of this article, it is only enough to target a keyword and use it excessively in your content.

Make sure you create content with some added value. Do not just scratch the surface of a subject, immerse yourself in it and try to develop it as much as possible.

Do you want to write about financial investments? No problem! It’s by varying your lexical field and using terms from the same family; you’ll tell even more clearly to Google what your new blog post is about.

In the case of financial investments, for example, it may be necessary to find terms such as financial institutions, banks, savings and return.

Optimize for voice search

The main thing to do content optimization that will fit the voice search is to write as you speak.

Since a user uses his voice to dictate his request to the voice assistant, he will be more likely to use a familiar way of speaking and asking his question.

Also, after targeting the search for which you want to position yourself, you will have to answer it as clearly as possible at the top of your page.

For example, a kitchen blog should place the list of ingredients for its butter chicken recipe at the very beginning of the page before describing the preparation steps.